Digital Marketing Calculators
Digital marketing calculators for paid ads and organic social media — CPA, ROAS, CPM, engagement rate, follower growth, and a full exportable campaign report
17 free calculators in this category — no sign-up required.
CPA Calculator
Calculate cost per acquisition from ad spend and conversions
CPM Calculator
Calculate cost per 1,000 impressions for any ad campaign
CPC Calculator
Calculate cost per click and clicks per dollar of ad spend
CTR Calculator
Calculate click-through rate from clicks and impressions
Conversion Rate Calculator
Calculate conversion rate from conversions and visitors or clicks
ROAS Calculator
Calculate return on ad spend, ROAS percentage, and net return
CPL Calculator
Calculate cost per lead and effective cost per customer
Break-Even ROAS Calculator
Find the minimum ROAS your ads need to be profitable from your margin
Ad Budget Calculator
Work out the ad budget needed to hit a revenue or conversions goal
Cost per Follower Calculator
Calculate the cost of each new follower from a paid growth campaign
Engagement Rate Calculator
Calculate ER% by followers from likes, comments, shares, and saves
Engagement Rate by Reach
Calculate engagement rate based on accounts reached instead of followers
Follower Growth Calculator
Calculate follower growth or decline rate and daily average change
Reach Rate Calculator
See what percentage of your followers your content actually reaches
Average Engagement Calculator
Calculate average engagements per post across a posting period
Video Completion Rate
Calculate video completion rate and average watch-through percentage
Marketing Report Builder
Enter campaign data to generate a full report — CPA, ROAS, ER%, follower growth — exportable as CSV and PDF